Why Adaptiv Advisors Wants to Revolutionize Channel Collaboration

The channel needs a collaboration overhaul – and in this episode of The Channel Champions, we have two guests who are revolutionizing the way technology advisors operate. Ashley and Ryan Rowland are Co-Founders of Adaptiv Advisors and The Technology Advisors Alliance. As a purposely small team of two, Ashley and Ryan started their company after seeing the gaps in the channel – especially when it comes to communication and collaboration. In this episode, they share how and why they started Adaptiv Advisors and take us through the obstacles and challenges they met while launching a company during the pandemic. They explain why the channel is in need of more collaboration between advisors, vendors, and customers, and why this could benefit all parties.  We also hear what led Ashley to publish the book, Advice From Top Agents: Secrets From High Performing Technology Consultants & Telecom Agents That Will Catapult Your Success. Key Moments: Why Ashley and Ryan decided to start their company  Why Ashley and Ryan decided to stick with a minimalist company setup The importance of hearing from all stakeholders involved The common mistake advisors make when meeting stakeholders Why advisors need to balance what’s popular with what’s most valuable Why Ryan believes AI will revolutionize the channel  Why vendors need a strong channel strategy Why the channel needs more collaboration  What’s next for Adaptiv Advisors? What led Ashley to publish her book Advice for advisors  <br/>Key Links: Adaptiv Advisors: https://www.adaptiv2u.com/  The Technology Advisors Alliance: https://www.technologyadvisoralliance.com/  Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashley-rowland-telecom-mom/  Connect with Ryan on LinkedIn: https://www.linkedin.com/in/trrowland/  <br/>