Why consolidation in ad tech will be a major challenge when everything is an ad network

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Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant. Guest: Charlie NeerHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQ  (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take

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