Why I Told Them "No" And Why You Should Too

MOST SALES ADVICE OUT THERE TODAY IS OUTDATED, CHEESY, AND CAN EVEN KEEP YOU FROM GETTING THE DEALSWalker goes solo in today’s show, as he talks about some sales advice causing sellers trouble instead of success because of its outdated and cheesy nature. We will also be tapping into the problems with some clients and why there are times that we also have to decline them. Tune in and learn more about how to spot these problems and stop them in this latest episode of the No BS Sales School podcast. HIGHLIGHTSWALKER: Sales training has been sold the wrong way all this time“A lot of people have been raised to believe and they've seen that sales training is an event, it's not a process, and again, this is common. This is how sales training has been sold for a long time, we're gonna come in and rev your people up and give them some great ideas and send them on their way. Reality is that doesn't change sh*t.”WALKER: What do you really have to do on a sales call“Your job when you're on a sales call is to understand why they need your help. What are they really looking for? Does it really matter? Do they have to fix it? Or is it something that would be nice to fix it? Maybe not? Because if something would be nice to fix, maybe not, whatever you show him is way too damn expensive. If your sales cycle is really long, chances are you're going after people who say ‘ ‘yeah, that'd be nice, but I don't have to.” Where to find Walker:LinkedInTwitterInstagramFree training coursewww.walkermckay.com