Why is Empathy Key to Marketing?: Interview with Michael Coleman

In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Michael Coleman of ColeCut Sound about his career in radio marketing, his new book, and changing the advertising paradigm. Our favorite moments:: A good marketing ad is a good conversation Advertising is information but it has to be engaging The audience’s discovery is more important than what you’re telling them Effective sounds has to be visual in an audio-only ad We are all our own brand Empathy is understanding the other’s needs without talking about it We live in a mess age, an over-communicated society<br/>If you enjoyed this conversation about changing careers and new perspectives, check out Season 1, Episode 6: Interview: Ryan Spence, From Big Law to Speaker & Author. The link is in the show notes.Rourke Training’s webpage: https://www.rourketraining.com/Ongoing Masgtery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/RSS feed: https://feeds.captivate.fm/ongoing-mastery/Read a transcript of this episode: https://share.descript.com/view/njU58k9qH3sFor the video version of this episode: https://youtu.be/VxWrU5SJ5kgColeCutSound on InstagramMichael Coleman on FacebookMichael Coleman's LinkedIn profileTony Pisanelli's book: The Phoenix Career PrinciplesMichael Coleman's book: A Better Message (in a Mess-Age)ColeCutSoundS1 Ep 6: Ongoing Mastery: Presenting & Speaking - Interview: Ryan Spence, From Big Law to Speaker & Author<br/>LinkedIn: https://www.linkedin.com/in/ki....rstenrourke/Facebook https://www.facebook.com/kirst....enmalenarourkeTwitte https://twitter.com/kirstenrou....rke?lang=enInstagram https://www.instagram.com/rourketraining/Looking for a kick-ass speaking group? Use our affiliate link to join Innovation Women: https://bit.ly/innovationwomen