Why is Nikola Jokic not the league's most popular player?

On today's TrueHoop Jarod Hector and David Thorpe discuss: Nikola Jokic's popularity. Jarod saw a tweet from a Denver sports fan and media member, that got him thinking. Why doesn't the league prioritize his games? What role does Jokic play in his own popularity? David makes an argument that every player in the league is tradable Burning questions for the Hawks, Hornets, Heat, Magic, and Wizards ahead of training camp See omnystudio.com/listener for privacy information.