Why SMS is well positioned to retain customers with Mahdi Mahil (Partner Manager of Ecosystems at Attentive)

On this first episode of Season 4 of Retention Chronicles, we’re joined by Mahdi Mahil, Partner Manager of Ecosystems at Attentive. Mahdi, Mariah, and Noah discuss building long term relationships with customers and building out partnerships at Attentive, how the SMS landscape has changed over the past 6 years and recognizing the potential of SMS, how tech partners smooth out the rest of the customer journey, adapting to customer demands, how the Attentive team focuses on innovation, deliverability, and compliance, how SMS as a channel is well positioned to retain customers, frictionless customer account creation, and more!