Why You Shouldn't Put an 'About Me' Email in Your Welcome Sequence

What if the traditional 'About Me' email is actually costing you sales through teachers not reading your email? We'll break down why not to include this as part of your welcome sequence and the importance of focusing on your customer's needs rather than your own journey. Taking my own chemistry store as an example, I'll demonstrate how you can pivot the narrative to reflect how your offerings can alleviate your customers' pain points. <br/><br/>Drawing from the wisdom of acclaimed copywriters such as Kate Doster, Joana Wiebe, and Justin Blackman, we'll share secrets that will help breathe life into your 'About Me' email. <br/><br/>Discover the charm of a 'rant' email and how it can forge a deep connection with your audience through shared pet peeves. As an added bonus, we've got an 'About Me' email template stored up in our arsenal, providing a practical way to apply these insights. If you're wrestling with what to include in your email sequence or how to approach your 'About Me' email, navigate your way through this episode - it's brimming with actionable tips and strategies! Don't let this opportunity slip away!