World Rhino Day - could pioneering new measures usher in a brighter future for SA’s rhino?

Guest: Peter Knights - Co-founder and CEO of Wild Africa Fund aiming to be leading environmental communicator in Africa and support local on the ground. World Rhino Day is an international observance celebrated on September 22 every year. Inaugurated by WWF South Africa in 2010, its purpose is to raise awareness of the need to protect the five existing species of rhinoceros: white rhino, black rhino, Indian rhino, Javan rhino and Sumatran rhino.
All rhino species are threatened by poachers for the illegal trade in rhino horn. The horn, made up of keratin (a protein found in hair, fingernails and animal hooves), is perceived by certain Asian cultures to have medicinal properties. In fact, no scientific studies support this belief.