You're not selling a toothbrush

From Toothbrushes to Renovations today I am joined by Melanie Gardner and we are navigating the unique challenges of Service-Based Businesses.<br/><br/>Maybe you've received some marketing advice that would be ideal if you were selling a toothbrush... but not all marketing should be done equally, and many marketers who've only worked in product or B2C industries simply miss the unique requirements of service-based or B2B marketing.<br/><br/>The pain of ineffective marketing strategies will leave you longing for increased customer engagement and stronger connections with your target audience.<br/><br/>Today Melanie and I chat through:The essential marketing strategies for success in propelling service-based enterprises forwardThe role of compelling storytelling and personal branding in the landscape of service-based marketingHow to foster trust and create personal connections in the realm of service-based businessesThe art of managing customer expectations in a service-centric marketing environmentUnpack ways to differentiate your service-based businesses through your distinctive offeringMelanie Gardener is one half of the marketing powerhouse that is House of Social. Known in the office as “the one with the words” she brings her love of language and communications to craft marketing solutions for small businesses, with a focus on the service industry. Mel is passionate about finding ways to create connections between businesses and consumers that foster long-term relationships and referral business.houseofsocial.com.au<br/>LinkedInDOWNLOAD MY CONTENT PLANNER<br/><br/>Instagram @bec_chappell<br/>LinkedIn – Bec Chappell <br/>If you're ready to work together, I'm ready to work with you and your team.<br/><br/>How to work with me:<br/>1. Marketing foundations and strategy consultation <br/>2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders<br/>3. Book me as a speaker or advisor for your organisation<br/>4. Get me on your podcast<br/><br/>This podcast has been produced and edited by Snappystreet Creative