The Long Game
The Long Game

The Long Game

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Automating SEO, Getting Executive Buy-In, and Career Growth Through Curiosity with Braden Becker
57:48
Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers
53:20
Mis-Using Generative AI in Content Marketing, Improving Content Operations, and AI Becoming Marketers
50:27
Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan
01:00:48
Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat
55:49
Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise
49:11
Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube
01:05:08
Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah
01:06:30
Kitchen Side: MMA, Objective Content Quality, Flaws of "Tone of Voice"
53:32
Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education
01:00:46
Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads
01:02:08
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
48:15
Managing a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny Thai
55:45
Building a Content & SEO Go-to-Market, Making Data-Driven Decisions, and Competing in SaaS
01:16:32
Kitchen Side: SEO Chad and the Benefits of Being Basic
52:45
Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
57:27
Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work
01:02:35
Building Marketing Programs and Teams from Scratch and How to Hire Great Marketers with Charlie Liang
01:03:57
From Farm Work to Founding an Enterprise Software Startup Fixing Pay Equity and Transparency with Lisa Wallace
56:46
Chris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI Revolution
01:00:29
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