Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing

Do you ever feel like you're not good enough for your job? You're not alone.In this episode, we are joined by Melissa Zehner, Founder of  The Content Market. She is a content marketing leader with more than 13 years of experience. She specializes in building, scaling, and monetizing organic content marketing programs for B2B startups. Her approach has proven successful and led to results like generating $254+ million in annual organic revenue and increasing website clicks 4x in less than 6 months. This episode, emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content. We also touch on the potential of AI and chatbots in content creation, as well as the challenges of balancing creativity with data and analytics.Overall, this podcast provides valuable insights into the world of content marketing and the personal struggles that come with it. It encourages listeners to prioritize quality and integrity in their work and to find support and community to overcome imposter syndrome.TopicsHigh Integrity Content Eliminating BS in B2B Content Creating Quality Content on Substack Chatgpt and the Future of Writing Commitment to Quality Fractional Content LeadershipContent Marketing Strategy Future of Content MarketingUnleashing Subject Matter Expertise Philosophy and critical thinking Show LinksVisit The Content MarketConnect with Melissa Zehner on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)