Sarah Jane Burt is a copywriter and agency owner with over a decade of experience in the corporate and online business world. She has taken hundreds of brands from hot mess to high conversion, blowing up the old school marketing tactics with her “bad boy” of copywriting style. She not only runs her own agency but is a college professor, teaching students copy, SEO, and marketing.On this episode we talk about copywriting, the purpose, and how to integrate it into your business.-When first starting look at your industry, audience, and where they congregate. Then focus on one short game and long game strategy for publishing content.-Once you're consistent and start seeing things that are working with your copy...that's when you exponentially grow it and spread it across mediums.-When evaluating a copywriter, Look at their process...how do they learn about you, your voice, your brand, and your industry. How do they do revisions?For systems - Having a defined process and a place to track copywriting to help you stay on top of publishing. This also keeps things organized to repurpose content or -Concerned about being a bottleneck or struggling with writers block, editing too much? A good copywriter can work with you to record your thoughts or a screen-share and then take that and create content from it. You sit down and freeform, they then take that and run with it to slice it up into different pieces of content for you.

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