031: PR, content marketing, and integrating AI w/ Kristin Tynski

Kristin Tynski stopped by today to talk about PR, the evolution of content marketing, and how AI plays into both. Kristin is the Co-Founder of Fractl, which helps brands create content and earn press from top-tier news publications. 
Here’s what you’ll learn: How content marketing has changed in the past 12 years How to integrate AI into your content workflows What to look for in your PR strategy