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04: "It's Not Business, It's Personal"

0 Views· 08/22/23
Digging Into The Details
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Weddings are EMOTIONAL and the industry is so unique in that way. There's a lot of added pressure when it's arguably the most important day of someone's life and because there's no do-overs (hopefully), there's a significant amount at stake. As Brad puts it, it's THEIR wedding, not just YOUR product.

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