Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about merchandising funnel reports in GA4 and Universal Analytics, why content measurement is critical during holiday & how to do it, optimizing the Rebuy Smart Cart with Attentive opt-ins, post-purchase SMS flow tips, and how to tag Google Ads events to track holiday traffic.
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-----Links:Bandit A/B Testing

Baymard Institute Optimization Tips

Rebuy Smart Cart Apps

-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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