#105: B2B Demand Generation: The $500 Campaign that generated $145,000 in Pipeline (how you can copy) - The Perfect B2B Marketing Campaign

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline. Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It's a story of growth, learning, and triumph that you won't want to miss!Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign
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00:00 Introduction: Campaign Goals and ROI10:00 Analyzing Initial Results and ROI from LinkedIn Ads18:30 Discussing Cohort Capacity and Revenue19:20 Partner Incentives and Rewards26:10 Attribution Challenges and Strategies29:20 Leveraging Qualitative Data30:00 Refining Customer Targeting37:20 Program Duration and Customer Satisfaction38:00 Addressing Sales Friction38:30 Discussing the 12-Week Program Timeframe50:30 Future Strategies and Customer Journeys51:00 Adjusting Messaging and Positioning51:20 Applying the 80-20 Rule for Efforts51:30 Engaging Newsletter Subscribers
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-----------------------------------------------------S05 E105 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration #linkedinads