#12 - Interview with Hassina Obaidy(Product Marketing Manager, Emtrain)

In this episode, join us with Hasina Obaidy, Product Marketing Manager at Emtrain. Hasina shares her journey to product marketing, inspired by her passion for storytelling and simplification of technical content.
Learn about Emtrain's collaborative messaging process, which takes into account feedback from different teams, competitor analysis, and market testing. Hasina talks about the creation of key messages, their translation into website copy, and how to evaluate their success with various metrics.
She also mentions Emtrain's flexibility in updating their messaging to align with societal trends. Hasina ends the discussion with valuable tips on creating empathetic, research-informed messages that truly resonate with audiences.