129: Unlocking Sales Success with a Nearbound Mindset

Matt Cameron, CEO of SaaSy Sales, joins Isaac and Jared to dive into the Nearbound Sales Mindset. Matt says that one key missing element in sales is customer centricity. To succeed, sellers need to understand their customers at a deeper level and shift their go-to-market plays to reach them through trusted channels.<br/><br/>But it's not just about changing strategies—it's a personal journey. Matt shares his personal journey in sales. He emphasizes the need for personal growth. You need to combine emotional intelligence and selling skills in order to build trust with buyers.<br/><br/>00:00 Intro<br/>00:12 PartnerUp is now The Nearbound Podcast<br/>01:39 Why Nearbound.com?<br/>02:56 Did Jared get his sales skills from Matt Cameron?<br/>04:02 Jared shares what he's learned about sales from Matt<br/>05:06 Sales happens through people<br/>06:13 What is different about 2023?<br/>07:01 Outbound is dying<br/>07:20 We're at the cusp of a new sales motion <br/>09:00 How do you implement a Nearboudn motion?<br/>11:42 Building the Nearbound Mindset<br/>18:12 Testing your Nearbound market plays<br/>22:02 Sellers need to have case studies of themselves<br/>24:02 Sales needs tangible storytelling <br/>27:55 How to build your Nearbound muscles<br/>31:00 Customer centricity is the key to Nearbound success<br/>42:15 Nearbound, the book is coming...<br/>46:27 Ideas are cheap, execution is everything <br/><br/>P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.