A common question I guest asked by my clients is: how can I create the best and most unique wellness concept that no other hotel has? They are eager to know what the right wellness concept for their hotel is, a concept that helps differentiate them from the rest of their competitors and that helps them attract this new discerning, wellness-conscious guest that cares about their wellbeing, even if they go to a hotel for work reasons. In today’s episode, I will show you how you can create the right wellness concept for your particular property – a robust concept that you can confidently pitch to all stakeholders. And I do this through the first stage of my proved Essence model: Expectation. If you haven’t already had a chance, I strongly recommend you listen to episode 4: The ESSENCE model as it gives a great overview of my model and how it can help you create a profitable wellness asset).

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