140 - Mastering The Unboxing Experience With Mark & John Cronin

This week on the show, Mark and John Cronin, founders of John’s Crazy Socks join me to talk about unboxing experience and why it’s so important for brands to get this right. Mark and John have been on the show before, but I knew I needed to have them back on the show for this topic because what they are doing is truly innovative and so many brands can learn a lot from them.