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#15 - Interview with Jarrad Hubbard(Director of Product Marketing, DailyPay)
In this episode of the B2B Messaging podcast, we have Jared Hubbard, former Director of Product Marketing at Daily Pay. Jared shares his journey from sales to product marketing, driven by the need to bridge customer insights and internal teams. Learn about Daily Pay's collaborative messaging approach and improvement in it by integrating voice of customer and field feedback. Discover how they use A/B testing, feedback from the sales team and user behavior analysis to refine messaging and validate its effectiveness. Jared shares useful tips on crafting compelling messaging and emphasizes meeting with customers regularly for optimizing it. Don't miss this insightful chat with Jared on successful product marketing and messaging strategies. Tune in now!
