In this episode, Xander and Joy dive into the different lifecycles in sales and marketing: Lead, Account, and Product Lifecycles/Funnels. They review each one's unique Go-to-Market motions, involved teams, and key stages.Let's unpack:Understanding Lifecycles: Recognize distinct characteristics of lead, account, and PLG funnels. Learn how these different approaches to driving demand, selling, and growth significantly impact their specific lifecycles.Navigating Tools & Metrics: Talk about the wide array of tools that support tracking and data in each funnel type, the differing metrics to track, and areas of the funnel that need optimization.Getting Started: Learn some of our quick tips to kick-start your journey in mapping out each funnel. Consider critical factors such as understanding your value metrics and identifying the 'aha' moment in your product.<br/>If you are looking to understand the distinctive features of these lifecycles and how to optimize them for success, this episode is for you.

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