Creating content to build your pipeline can move at a snail race, but it’s a process that reaps rewards in the long-run.In this episode of the B2B Power Hour, Morgan and Nick discuss how to create your content to achieve resonance with your audience, rather than just pushing it out and throwing up a prayer. By creating content for your specific target customers, you can build a long-term relationship with your potential customers right on the social platforms that they live on.Listen in as we discuss:How to use content for nurturing and warming up potential customersHow to link problems and pains to your content creation processMeasuring the success of your content in more than just vanity metricsOptimizing your content using The Content Prism Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithFollow Nicholas Thickett on LinkedIn: https://www.linkedin.com/in/nicholasthickett/Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.

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