20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC

In this podcast episode, host Jane Serra chats with guest Nicole Leffer, a tech marketing leader and CMO AI (Artificial intelligence) advisor. They discuss Nicole's background in marketing and her transition into the B2B SaaS space, where she now helps companies leverage AI in their marketing strategies. They delve into the topic of generative AI, specifically large language models like GPT-4, explaining how they work and their applications in content creation. Nicole also provides advice on using AI systems for writing style, voice training, content creation, SEO optimization, and marketing strategy development. She emphasizes the need for human involvement and fact-checking in the AI process. Nicole and Jane discuss:Differences between GPT-3 and GPT-4The continuous learning and improvement of AI modelsHow to create a prompt for an AI system to analyze writing style, tone, and voiceNicole'S step-by-step process for using AI to generate a blog postThe current limitations of AI Using AI for problem-solving and researchCommon mistakes of underestimating AI's capabilities and overestimating the need for complete automationWhat are "Hallucinations" in the world of AIThe importance of human involvement when leveraging AIGetting started with AI - what to do what not to do, and what to keep in mind<br/>Key Links:Guest: Nicole Leffer - https://www.linkedin.com/in/nicoleleffer/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Work with Nicole - https://nicoleleffer.com/ai-advisor-links/How to use ChatGPT + Anyword to craft marketing copy that performs - https://www.linkedin.com/feed/....update/urn:li:activi Voice-Training Prompt - https://www.linkedin.com/feed/....update/urn:li:activi