#20 - Interview with Shriti Jaiswal(Product Marketing Manager, StreetLight)

In this episode of the B2B Messaging podcast, join our conversation with Shriti Jaiswal, Product Marketing Manager at StreetLight Data. Discover Shriti's unique journey from engineering to brand management to product marketing. Learn how Streetlight focuses on research and customer insights to drive compelling messaging. Find out how they continually optimize their go-to-market strategy through message testing, buyer intelligence, and real-time feedback. Shriti sheds light on the significance of adaptability, ongoing learning, and the art of asking "why."