#245 - Chelsea Schulz, Ettitude: Data Driven Performance & Growth

On this episode of DTC Pod, Chelsea joins Blaine & Ramon for a crash course on growth. They talk about setting up your growth engine, working from a source of truth, picking the right channels for your brand, how to think about metrics, google ads & shopping, important updates coming to google analytics (GA4), keeping acquisition & retention in lock step, ad performance across channels, podcast advertising, generating content for organic growth & ad platforms, and more.<br />Wanna try out Ettitude sheets?Use code: 'DTCPOD' for 15% your first order of $150+, now until end of the year<br /><br /><br />This episode is brought to you by:OpenStore- Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.<br />Recharge- Visit https://rechargepayments.com/dtcpod to see how over 15,000 commerce brands power their subscriptions<br /> Have any questions about the show or topics you'd like us to explore further?<br />Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?<br />Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod Instagram<br />DTCPod Twitter<br />DTCPod TikTokChelsea Schulz - Director of Acquisition & Growth for Ettitude<br />Ramon Berrios - CEO of Trend.io<br />Blaine Bolus - Co-Founder of Seated