245. Ryan Tuckwood - Mastering The Art Of Ethical Sales & Influence

In this episode, Morgan interviews Ryan Tuckwood, the number one sales coach in Australia and founder of SWISH, a sales training company. With over 13 years of experience in sales, communication, and human behavior, Ryan shares his insights on the importance of effective communication in achieving success. He introduces the SWISH method, which stands for Selling with Integrity and Selling Honestly, and explains how the order in which we say things can significantly impact the value received in our words.<br/>Episode Highlights:03:12 - SWISH sales explained03:48 - SWISH DNA and integrity06:59 - Cold calling financial services10:43 - Sales as a process13:09 - Influence and awareness17:00 - Understanding human behavior in sales20:22 - Building Trust in Seconds23:17 - Behavioral psychology in retail25:11 - Engaging customers in retail29:07 - Discounting and consumer behavior33:29 - Reflective questions for sales35:00 - Scoring oneself out of 1039:30 - Cost of inaction questions41:01 - Impact beyond sales44:30 - Trial closing strategies49:11 - Selling is so easy51:45 - Commitment and creating change54:45 - Pressure from management in sales56:46 - Personality types and sales59:14 - Goal setting and personal growth01:04:21 - Annoyance in the buying process01:06:05 - Motivator buyers and tire kickers01:08:37 - Unpacking influence and communication01:10:16 - Learn to communicate better<br/>Want to join Morgan's Elite Mastermind and elevate your life and business results over the next 12 months?Fill out this application to join and if you're a fit, our team will reach out to you for a 1:1 call with Morganhttps://form.jotform.com/231988774922877<br/>About my guest:Ryan Tuckwood is 1 half of the shark tank victors at SWISH Sales Coaching & is now widely regarded as the No1 ethical sales coach on the planet.<br/>Ryan openly admits he was once a reluctant, failing sales professional, struggling initially and even sleeping on a bathroom floor at one stage with just 31 cents to his name.<br/>After hitting that crisis point, studying fanatically, and realizing that, just like his old career as an engineer, sales was a process, he has now coached almost 6,000 businesses & individuals globally, showing his clients how to close over $1billion dollars in new sales revenue in the last few years alone.<br/>Companies such as Mercedes-Benz, National Storage, Westpac, AMEX, REIQ, Australian Skin Clinics, and many, many more have all now come under his guidance.<br/>Find out more about RyanWebsite: https://www.swishsalescoaching.com/LinkedIn: https://www.linkedin.com/in/ry....an-tuckwood/Instagra https://www.instagram.com/ryantuckwoodofficial/<br/>Join the Dream Out Loud Facebook Communityhttps://bit.ly/2RSBKVF<br/>Follow me on Instagram herehttps://www.Instagram.com/morgantnelson<br/>Subscribe to my YouTube channelhttps://www.youtube.com/@morgantnelson