In this inspiring episode of Women in B2B Marketing, Jane Serra interviews Stacey Danheiser, the founder of SHAKE Marketing, about her journey into B2B marketing. Stacey shares her transition from consumer marketing to B2B marketing, becoming a sought-after consultant and published author of 3+ marketing books. Jane and Stacey discuss: understanding foreign markets and cultural nuancesB2B vs B2C marketing budgetsStacey's A3 method for marketing results: alignment, accountability, and accelerationdifferent organizational structures for marketing teamsthe effectiveness of thought leadership programs and account-based marketing (ABM) in driving successleveraging books for demand genthe need for a distinct and niche perspective when writing a bookStacey's mastermind program that empowers women marketers to gain confidence and excel in their careers<br/>Key Links:Guest: Stacey Danheiser - https://www.linkedin.com/in/staceydanheiser/Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Stacey's Power Book: https://www.amazon.com/Look-In....side-Organization-Wi https://shakemktg.com/value-ologySHAKE Marketing: https://www.shakemktg.com/