256. The dangers of expert-washing your marketing

Have you ever been given feedback on optimizing your business, only to find that you don’t want to do any of those things? <br/><br/>Ever got someone to edit your marketing copy to find it no longer sounds anything like you?<br/><br/>You may be at risk of expert-washing your work.<br/><br/>This week, discover the dangers of expert-washing your marketing, the difference between trusting your unique brilliance versus trying to fit into someone else’s mold, and how to never betray yourself in the name of expert advice. <br/><br/><br/>Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/255