In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO of Zen Media. They discuss Shama's journey into B2B marketing, the challenges and opportunities in the industry, and the importance of building a strong brand. Shama talks through:how the buying process in B2B has changedbrand and its influence on customers throughout their research and decision-making processleveraging trust, repetition, and engagement to drive revenuemeasuring the impact of ads - beyond clicksthe important role of PR in B2B marketingbenefits of leveraging influencers to reach niche communitiesher journey as an entrepreneur in B2B marketingcreating environments where you can thrive.<br/>Key Links:Guest: Shama Hyder - https://www.linkedin.com/in/shamahyder/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Zen Media - https://zenmedia.com/