278: Your New Growth Mantra: Follow the Customer - with Jon Darbyshire

EPISODE SUMMARY<br/><br/>In the software world, we often find ourselves grappling with a multitude of decisions. Should we take this path or that one? But what if there was a way to consistently make the right decisions? Enter Jon Darbyshire, Co-Founder, and CEO of SmartSuite. SmartSuite is a platform that streamlines business processes and workflow automation. I had the pleasure of sitting down with Jon to discuss the secrets behind their rapid growth and his powerful mantra: “Follow the Customer”. <br/>Jon takes us on a journey through his meticulous process of deciphering precisely what the market craves and what will resonate with them. He shares insights into how to create products that customers will adore and how to market them effectively with Host and B2B SaaS Sales Coach, Matt Wolach. <br/>PODCAST-AT-A-GLANCE<br/>Podcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 278, "Your New Growth Mantra: Follow the Customer - with Jon Darbyshire"Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Jon Darbyshire, Co-Founder & CEO at SmartSuite<br/>TOP TIPS FROM THIS EPISODE<br/><br/>Follow the Customer: Understanding Needs Through Active EngagementLeverage AI for Content Creation: Boosting Efficiency and ProductivityUtilize AI for Data Analytics: Transforming Data into Insights<br/><br/>EPISODE HIGHLIGHTS<br/><br/>Influencer Partnerships: Leveraging Industry ExpertsUser Interface for Millenials and Gen Z: Meeting the Digital Natives Needs<br/><br/><br/>TOP QUOTES<br/><br/>Jon Darbyshire[07:34] "People can sense in the first 30 to 60 seconds what the product does."[21:10] "Follow the customer. Understand that customers can help you, as an entrepreneur, know exactly what to build and why."Matt Wolach[10:59] "The fact that you looked at who were the actual end users, you talked to them, you sat down, you saw the interaction that they had with the product, I think that's so smart."[12:33] "I recommend recording your demos, you can go back and see how the interaction went. Especially if things don't go well, you can go back and find out what you said that maybe lost them.”<br/>LEARN MORETo learn more about SmartSuite, visit: https://www.smartsuite.com/You can also find Jon Darbyshire on LinkedIn at: https://www.linkedin.com/in/jondarbyshire/Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram