In this episode of Women in B2B Marketing, host Jane Serra interviews Jess Cook, Head of Content at Lasso and co-host of the podcast "That's Marketing, Baby." They walk through Jess's journey into B2B marketing, the importance of copywriting and content creation in the B2B world, and strategies for successful content marketing. Jess and Jane discuss:how copywriting plays a crucial role in grabbing attention and generating interestlimitations of AI in content marketingthe repurposing multiplier - repurposing content and leveraging existing assetsshifting team goals and individual goals in relation to business needs and growththe importance of branded organic search in increasing brand awarenesspersonal branding and overcoming imposter syndromeJess's tips for consistent posting on LinkedIn and managing work-life balance<br/>Key Links:Guest: Jess Cook - https://www.linkedin.com/in/je....sscook-contentmarket Jane Serra - https://www.linkedin.com/in/janeserra/ Lasso - https://www.lasso.io/