#297 - Interviewing Yossi and Simon About TinyKiwi Acquisition

Have you ever wondered what it's like to sell or acquire a company in the indie scene? In this podcast episode, I had the pleasure of interviewing Simon, the founder of Feedhive, and Yossi, the founder of Tiny Kiwi, as they discuss the acquisition of Tiny Kiwi by Feedhive. We delve into the process of selling and acquiring a company in the indie market, as well as the benefits and challenges of being an indie entrepreneur. We also touch on the importance of balancing work and personal life. Tune in for valuable insights into the world of indie entrepreneurship and the potential for growth in the market.LinksTry PodSqueezeJoin The WBE CommunitySponsor the podcastBut WBE MerchBuy The Bootstrapper's GuideDM me on TwitterTimestampsIntroduction [00:00:12]The host introduces the guests, Simon and Yossi, and explains that they will be discussing the acquisition of Tiny Kiwi by Feedier.
Selling a company in the indie scene [00:02:32]The host and Yossi discuss the market of selling a company in the indie scene and how it differs from the startup and VC scene.
Yossi's background and shift to indie hacking [00:05:36]Yossi talks about his background as a developer and his shift to indie hacking, inspired by the Building Public community on Twitter.
Indie Founder Stories [00:10:13]The speakers discuss the toxic starts of good founder stories and the importance of setting your own rules as an indie founder.
Managing Work Addiction [00:14:53]The speakers discuss the potential for work addiction as an indie founder and how they manage their work-life balance.
Description of Tiny Kiwi [00:18:00]Simon describes Tiny Kiwi as a minimalistic and easy-to-use image editing tool for creating beautiful designs quickly.
Building Tiny Kiwi [00:18:51]Yossi describes the inspiration behind building Tiny Kiwi as a tool for indie developers to share beautiful screenshots of their work quickly and with more control.
Selling Tiny Kiwi [00:21:11]Yossi explains how he decided to sell Tiny Kiwi to Feedier after realizing he no longer had the time to work on it. He also discusses his lack of experience in selling companies.
Attachment to Products [00:25:24]Yossi and Simon discuss the emotional attachment that comes with building and selling a product, as well as the different levels of attachment when buying a product. They also discuss the impact of having paying customers on the attachment to a product.
The Canva Integration [00:27:55]Simon and Yossi discuss their failed attempts to integrate Canva into Feedier and their search for an alternative tool, which led them to Kello/Vista Create.
Brand Bird Integration [00:32:14]The founders discuss their experience integrating Brand Bird into Feedier and the challenges they faced with users having to pay for the tool separately.
Acquiring Tiny Kiwi [00:34:39]Simon and Yossi discuss the acquisition of Tiny Kiwi by Feedier and how it solved a problem for Feedier's image creation tool.
Trust in the Acquisition [00:36:37]Yossi and Simon discuss the process of selling and acquiring a company in the indie scene, and the importance of trust in the process.
Code Quality Concerns [00:38:09]Yossi expresses concerns about the