337: Decisions You Have to Make in Google Ads Part 1

Please support our sponsors because they make the show possible!<br/>Get Opteo for free for two months - https://opteo.com/psp<br/><br/>Chris Schaeffer - https://www.chrisschaeffer.com/<br/>Jason Rothman - https://rothmanppc.com/Show Notes:<br/>Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign. (6:27) Should you run a brand keyword campaign in Google Ads?(21:56) Discussion about Performance Max campaigns in Google Ads(30:48) How important are exact match keywords in Google Ads?We need your help! Please help us grow the show:<br/>If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.<br/> <br/>Send us your questions here - https://paidsearchpodcast.com/contact-us/<br/>Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast <br/>First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsu<br/>Creative Commons — Attribution 3.0 Unported— CC BY 3.0<br/>Free Download / Stream: http://bit.ly/2Pj0MtT<br/>Music released by Argofox https://youtu.be/8BXNwnxaVQE<br/>Music promoted by Audio Library