346. Powerful Restaurant Marketing & Brand Building - Carolyn Walker

Restaurant Marketing is so important, but few operators are also expert marketers. What most operators tend to do is experiment by trying this and trying that, hoping for the best. The problem is that most restaurant marketing is not trackable, so you don’t really know if it’s working. Worry not! In this episode of the Restaurant Rockstars Podcast I’m speaking with Restaurant Marketing expert Carolyn Walker, the CEO of The Response Agency. Carolyn has 20 years of experience working for some of the largest restaurant companies, as well as on the brands of billion-dollar corporations. Listen and learn as Carolyn shares with us: - How to be a champion of bold ideas - Key learnings from her experience with Darden Restaurant Group - Why restaurant marketing is not the “savior” but the “amplifier” - A crash course in “brand building” - The difference between “positioning” and a “unique sales proposition” - What “performance marketing” is all about - If your operation should start with a strong brand first or use a retail merchandising program to build the brand - If and when it’s time to “re-brand” a concept And of course, Carolyn’s key-learnings gleaned from driving the marketing of some of world’s biggest brands. Watch or listen to this episode and then go out there and Rock YOUR Restaurant! Roger Thank you to our sponsors: VERGE Funding Group: Set up your personal meeting with Karen to see how much money your business may qualify to get back at this link: https://calendly.com/vergefund....inggroup/erc-qualify The Restaurant Academy: Everything you need to know to optimize profits and maximize sales https://restaurantrockstars.com/joinacademy/ Popmenu - For a limited time only, popmenu is offering our listeners $100 off your first month plus an unchanging lifetime rate. FREE Demo: https://www.popmenu.com/rockstars The Birthday Club – Get new and repeat business, fill your tables and boost sales with Birthdays: https://jointhebirthdayclub.com/BirthdayRockstar/