70. Israa Alrawi: Email Deliverability Keys For Hitting The Inbox

Every savvy brand owner knows that email marketing is key for long-term success. We spend time, energy, and financial resources on building an email list of our target customers then creating emails we hope they’ll engage with. But, if those emails land in spam folders, it’s all a waste of time. In this week’s episode of the Brand Builder Show, we’re joined by email marketing expert Israa Alrawi to talk about improving email deliverability. We talked about how you can build a good email reputation, send the right signals to email service providers like Gmail, and how to get more of your emails read by your subscribers so you can make more money with email marketing. Episode Links The Winbox Additional Resources Get our weekly Brand Builder Newsletter Talking Points 0:00 Introduction to Guest: Israa Alrawi 01:18 Background of Israa 05:06 How Israa started in eCommerce using a dropshipping model 06:10 What makes customer service so important 09:42 Customer service and copywriting as key areas of focus 12:17 eCommerce email marketing strategies and best practices 15:03 Understanding customer journey and lifecycle 17:32 Conversion vs Email Opt In 19:47 Why is email deliverability so important? 20:12 What causes email deliverability issues? 24:37 Most common email service providers 26:59 Is setting up your own sending IP recommended? 29:16 Common mistakes to avoid in email marketing 31:31 Static List vs Dynamic List 32:59 Do you recommend creating a win-back campaign? 34:30 Strategies for increasing email engagement 40:23 Israa’s favorite five 45:18 How to reach Israa