#81 Unlocking Brand Brilliance: Strategies for Portfolio Management & Campaigns with Carolyn Walker

🎙️ Welcome back to another episode of Jonny Ross Fractional CMO! Today we're diving deep into the synergy between brand building and performance marketing with the amazing Carolyn Walker, CEO & Managing Partner of Response. 🌟Episode Highlights💡 Why performance marketing isn't enough and why you need brand building📊 The importance of having a brand strategy and how it impacts your business metrics, from valuation to talent retention🧭 Carolyn's blueprint for effective brand positioning🌟 Real-world examples of companies who have aced their brand strategy📖 Storytelling: The underrated secret weapon in marketing<br/>In-Depth DiscussionA Balanced Approach to MarketingCarolyn discusses the importance of aligning performance marketing with long-term brand building strategies.<br/>
Impact of Branding on Business MetricsUnpacking how a strong brand can elevate your company’s valuation, pricing power, and even talent retention.<br/>
Brand PositioningCarolyn walks us through the brand positioning process, using her years of expertise to illustrate how it's done.<br/>
Standout BrandsCarolyn shares why she considers Maersk and Chipotle UK as shining examples in the world of branding.<br/>
Importance of StorytellingA look at how storytelling and personality can become a major differentiator for your brand.<br/>
Key Takeaways📌 Strong brands aren't built in a day, and they require a well-thought-out strategy that aligns with performance marketing.📌 Consider your brand as an ongoing narrative, where storytelling and personality play pivotal roles.<br/>Final Words🎉 Thanks for tuning in! A huge shoutout to Carolyn for sharing her valuable insights and helping us navigate the intricacies of brand building and performance marketing. 🙏
Connect with Carolyn Walker🔗 Guest Links
LinkedIn ProfileResponse Marketing Agency<br/>
🔊 Listen & Subscribe
Audio on your favorite podcast platformVideo on YouTube<br/>Feel free to use these show notes as a roadmap to navigate through this enlightening episode. Happy listening! 🎧
The advantages of using both brand building and performance marketing [00:02:28]Carolyn explains the importance of finding a balance between brand building and performance marketing and the benefits of using both approaches.
Convincing board-level executives to invest in brand building [00:06:15]Johnny asks Carolyn how to convince high-level executives to invest in brand building and what arguments can be made to support this investment.
The impact of brand on company valuation, pricing power, and talent attraction and retention [00:06:35]Carolyn discusses how brand building can affect a company's valuation, pricing power, and its ability to attract and retain talented employees.
Understanding Brand Core [00:11:19]Carolyn explains the importance of understanding a brand's core beliefs and how it impacts brand positioning.
Brand Pos