89. Local SEO Advantages For Enterprise Ecommerce ft Michael Carini & Shantel Branch

In episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.We also discuss enterprises can leverage their retailers to maximize the brands visibility.(0:00) Intro(5:38) Context is King(7:04) Incorrect Information in Local Search(8:22) How Google Prioritizes Location Signals(10:20) Common Issues In Local Search(12:45) The Opportunities That Come From Targeting Specific Locations(14:08) What Should Be On Your Individual Pages(15:20) How To Get C-Suite to Take Action(18:21) How Should Brands Leverage Their Retailers To Maximize Visibility(20:42) How To Find The Best Solution(26:07) Challenges In Local Search(28:18) Are Enterprise Brands Seeing Local As A Problem?(31:35) How Can Enterprise Brands Improve Their Local Search Presence(37:00) Rapid Fire RankingsRank your top 3 anything:PuppiesSkiingFoodRank your best SEO marketing win:We're proud of the work we've done in telecom specifically around real time pricing and inventory.Rank your top 3 SEO tools: Keyword PlannerSemrushScreaming FrogRank your best SEO trick or tactic:Hyperlocalized content. Give the people what they want.Rank what you love most about local SEO:You're actually helping businesses that matter.Rank your best SEO learning resource:TwitterRand FishkinGoogleRank the top 1-3 SEOs or Marketers that you most look up to: Greg Sterling Andrew Shotland