92. Rankable Ep. 92 - The Marathon That Starts With Your SEO Audit ft Olga Zarzeczna

In episode 92, Olga Zarzeczna joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits.Olga gives us some insights into what most SEOs Get wrong when performing SEO audits and what the differences are when performing audits for small and large sites.We also discuss the most common issues you'll find when you performing audits and what information you'll want to collect from an organization before you even get started.(0:00) Intro(2:45) The Parallels Between Running And SEO(4:31) The Most Common Issues You Find In SEO Audits(5:07) Recommendations for Anchor Text(6:22) Do Multiple Links Take Away From Link Equity(7:07) Where Are The Easy Wins?(9:25) The Primary Differences Between Small And Large Sites(13:12) The Difference In SEO Audits By Industry(14:21) How Is The Product Review Update Impacting Sites(17:15) Reputation Management Within SEO Audits(19:22) How To Get Your Recommendations Implemented(22:00) What Most SEOs Get Wrong When Performing SEO Audits(23:49) What You Need To Know About A Business Before Conducting An SEO Audit(26:41) Rapid Fire Rankings 🔥Rank your top 3 anything:• Pigeons• Running• Trance musicRank your best SEO marketing win:Building my own personal brand online in 6 - 12 months.Rank your top 3 SEO tools: • SEMRush• Screaming Frog• AhrefsRank your best SEO trick or tactic:Internal linking.Rank what you love most about SEO as an industry:The fact that I have to learn new things every day.Rank your best SEO learning resource:Google Search CentralRank the top 1-3 SEOs or Marketers that you most look up to: • Aleyda Solis• Mary Haines• Lily RayRank your number one cause/charity that you want to promote:Helping pigeons: https://www.facebook.com/gruszetnik/