#98: Creating Landing Pages and Writing Copy That CONVERTS - Crafting the Perfect B2B Campaign Pt.2 - Expert Jess Cook

0 Views· 07/30/23
The B2B Playbook
The B2B Playbook
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🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers? We've got copywriting and landing page wizard Jess Cook to show us exactly how. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀
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02:40 Introduction and Setting Expectations03:00 The Power of Customer Interviews29:50 The Rule of Threes and User Behavior30:20 Skimming and the Importance of Brevity31:00 Customer Interviews and Identifying Problems31:30 Discussing the Customer Interview Section41:30 Feedback on the Application Form42:00 The Placement of the Application Form55:20 Discussing the "Homepages for Humans" Course56:00 Conclusion and Next Steps
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for

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