#99: How To Create LinkedIn Ads that Lead to Pipeline & Revenue (B2B) - Crafting the Perfect B2B Campaign Pt.3 - Justin Rowe

🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use?What about creative??
We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible.
This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀
SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b2b-landing-pages-that-convert/
-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------
00:00 - Turning A Referral Fee Into A Lucrative Campaign: The Monica Experiment05:38 - Utilizing Warm Audiences And Expert Positioning For Effective Advertising Campaigns08:42 - The Power Of Organic Impressions And Combining Elements In Paid Ads11:56 - Overview Of Creative Strategy For Cold And Warm Audiences17:41 - Testing Strategies For B2B Demand Generation Marketing25:45 - Prioritizing And Generating Demand From Dream Customers28:50 - Addressing The Limitations Of Google Ads And The Need For Demand Creation32:15 - Recommended Objectives For LinkedIn Ads36:37 - Challenges And Strategies For Optimizing Ad Platforms41:08 - Evaluating Campaign Performance And Testing Landing Pages44:53 - Considerations For Audience Selection And Delivery Optimization In Advertising Campaigns
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