In this interview, 2x CMO and former CRO Dayna Rothman discusses her insights from her time as CMO at OneLogin, where she learned from the failure of three previous CMOs due to their inability to benchmark and track the business impact of marketing and report it all the way up through the board. Dayna states, "Making those connections and ensuring that the organization understands marketing's impact on the business is crucial."Dayna also believes that data-driven content is key to thought leadership and advisory roles in sales. She highlights the importance of leveraging internal research and unique data to create valuable content that educates and nurtures prospects throughout the buyer's journey. Dayna advises CMOs and CROs to understand each other's businesses, respect each other's contributions, and work together towards the common goal of revenue generation.Follow Dayna Rothman on LinkedInFollow host Steve MacDonald on LinkedIn

0 Comments Sort By