A Different Conversation with David Morris

In episode 466 of Business Brain, we discussed David Morris’ ideas about why being different is better than being better when making sales. We connected with David, and he agreed to come on today’s episode to discuss the how and why of learning and implementing this contrarian sales framework. Listen and tune your Business Brain with us today! 00:00:01 – Introducing Business Brain, episode 471 for August 2nd, 2023. 00:00:17 – Introduction and Sponsorship Announcement 00:02:25 – David Morris shares the backstory and motivation behind his perspective 00:07:45 – How Blockchain Technology is Transforming the Financial Sector. 00:09:10 – SPONSOR: Miro is your team’s visual platform to connect, collaborate, and create — together. Your first 3 Miro boards are free forever when you sign up at Miro.com/podcast 00:10:52 – SPONSOR: Zinch. A direct lender that makes financing fast, simple, and built around your needs. Zinch is waiving their $250 application fee for BB listeners when you sign up at FinancingThatWorks.com 00:12:20 – Being Different is Better than Being Better in Sales 00:14:46 – Prioritizing Customer Needs for Sales Success 00:16:13 – Overcoming the Emotional Struggles of Sales 00:19:51 – Understanding customer perspectives on competitive products 00:22:06 – The transition from salesperson to relationship shepherd 00:25:42 – Reflecting on Great Lessons and Successes feedback@businessbrain.show Dave on Mastodon: @DaveHamilton@PodcastIndex.Social Dave on Bluesky: DaveHamilton.com Shannon on X: @ShannonJean Dave on X: @DaveHamilton If your email is featured in an episode, you’re entered to win a MacBook Air in 2023 The post