Ashlee Sang - Specialist Interview

In our latest specialist interview we talk to Ashlee Sang who has spent decades working with impact led founders, companies and non-profits about brand messaging and communications in the context of impact led ventures.Ashlee takes us through a framework of thinking on how to connect values, actions and messaging so customers or other stakeholders not only understand what you stand for but also what this means for you and you brand specifically.It's not enough to simply define values but define what you actually mean in terms of your actions, especially where those reach the customer/stakeholder Whilst this is a challenge and an opportunity for all founders and brands, it's uniquely relevant to impact led brands.  Shape the System is  an independent podcast with support from KPMG High Growth VenturesMore about KPMG High Growth VenturesScale up for success. We’re here for that.<br />We navigate founders and their teams to the services they need to reach their next milestone. From startup to scale and beyond. No matter where you are right now, we’ll get you the help you need to drive your business forward. We help founders fully realise their potential, as well as the potential of their team and their business, by connecting them to the expertise, skills and resources they need at every stage of their growth journey.Our extensive experience in partnering with evolving businesses means that we can provide you with tailored support as well as independent and practical insights. Whether you are looking to refine your strategy, establish your operations, prepare for a capital raise, expand abroad or simply comply with regulatory requirements, we are here to help.Links:Website: About (highgrowthventures.com.au)LinkedIn: https://www.linkedin.com/showc....ase/kpmg-enterprise-