Ashly Knox | Why DTC is No Longer a Brand Identity

These days, brands can no longer lean on direct-to-consumer as an identity…
With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.
My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel. 
The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike. 
In this episode, he’ll cover the challenges of DTC and the levers brands can pull for customer retention.