Becoming your future market researcher self with Arundati Dandapani

This episode of Now that’s Significant, a market research podcast sees host Keri Vermaak, Regional Engagement Director at Infotools joined by Arundati Dandapani, Founder of Generation1.ca, a social enterprise media platform and community that places North America’s newcomers at the forefront of data and insights innovation globally.  Arundati has been thinking a lot about the future, and how we shouldn’t be afraid of the change that is required to be successful market researchers in the years ahead. We shouldn’t be afraid of our identities either or think of them as limiting boxes of what we know and what we don’t. She goes on to discuss the level of culture shock, that is connected to coping with all the change that is coming, the innovation and disruption taking place in our sector. This is softened by the incredible level of productivity and quality of insights available to us now, and the type of talent and skills we can harness for success. And Arundati also shares some ways we can maximize our individual and collective potential in this podcast. We hope you enjoy the show.