Welcome to the newest episode of The Zista Podcast on YouTube! We're taking a deep dive into the media industry with a special guest, the brilliant Rajeshwari Narayan. With 18 years of rich experience and a resume featuring big names like Triton, Starcom Mediavest, and Lodestar UM, she's here to share her invaluable insights.Perfect for media students and aspirants, this episode unpacks the core elements of the media industry: strategy, planning, and buying. Plus, we outline essential skills that catch the eye of media agencies during the hiring process. Rajeshwari shares advice from her successful career, and we discuss groundbreaking projects that rocked the media world.This episode is a unique blend of expert advice, industry secrets, and career guidance - a must-watch for all media enthusiasts.Get ready to jumpstart your media career with The Zista Podcast. About The Zista Podcast: Zista Podcast addresses recurrent queries raised by students relating to a specific subject area. We invite industry professionals, senior academicians, and thought leaders to share insights, and provide much-needed clarity to undergraduate and postgraduate students.

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