[Below 14th Street] WHY FOLLOWERS DON'T MATTER: A LESSON IN MARKETING & TAKING RISKS IN BUSINESS

In this episode of Below 14th Street, I share a personal story that taught me a valuable lesson in business. I was tasked with growing a new department for a brand, and I decided to do things my own way. Instead of paying massive macro influencers, I went to top and bottom performing markets and gave 200-500 people in each market $5,000 to post about the product for a specific weekend. The result was a massive ripple effect of sales nationwide and a top-selling product. Creating chatter in a small way around a lot of people is important and that followers don't mean anything in terms of sales. Sometimes, you have to take calculated risks. Listen to this episode for more insights and inspiration to take risks in your own business!
▶︎ Watch the Video Podcast Here!
01:33 — Intro 02:03 — Growing a New Department 04:27 — Macro Influencers vs. Micro Influencers 09:22 — The Day of the Campaign 13:34 — 3 Lessons To Take Away
Resources: The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies Listen to "Away: Jen Rubio"
_____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below --- Send in a voice message: https://podcasters.spotify.com..../pod/show/unfiltered