Technology is not a solution. A solution is built around the jobs that need to be done, which at Lift, grows out of our prime directive: the business process should always drive the technology; the technology should never dictate the business process. This directive guides us in everything we do, especially in our view of solutions. A strong solutions architect can be your competitive advantage, but as the role of RevOps has grown, the focus on "solution" and "architects" has multiplied in a confusing way. This episode guides listeners about the most important considerations (when something), which is why Doug chose to reshare this episode in this week of our Best of series.If you like the show, please subscribe and share the episode. For updates on new episodes follow us on:
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Thanks for watching and remember you can't solve your upstream problems, downstream.