Boosting Watchability and Maximizing Podcast Growth with Rich Cardona

Want to improve your podcast game? Are you feeling overwhelmed with your podcast workload and struggling to see an uptick in reviews and followers after running ads? In this episode of the Healthcare Hacks and Connections podcast, Nate Navas welcomes Rich Cardona, a retired Marine Corps attack helicopter pilot and video podcasting expert. Rich's team assists business owners in becoming more visible through video podcast production and has explicitly focused on increasing brand awareness through the podcast by generating video, audio, and written content at scale.  This episode emphasizes the importance of creating content that feels right and authentic to the creator rather than trying to imitate others. Rich explains why video podcasting is an excellent medium for content creation and shares statistics on the industry's low competition. He also mentions YouTube's recent development of various podcast templates and programs, which is a huge indicator of video podcasting's growing popularity. He explains that Google is the most popular search engine in the world, and YouTube is the second most popular, making it an excellent platform for podcasters. Overall, the episode provides insights into the benefits of video podcasting and why it is worthwhile for content creators to consider. They will touch on such topics as:Three simple ways to make a podcast more watchable, why video podcasts do well on YouTube, and the top five things to do for a successful podcast launch.The importance of focusing on one thing at a time, mastering the monotony, and breaking through the one barrier of nutrition.The difference between podcasting with and without ads, the things people should pay attention to in this industry, and how podcasting grows using trends: “The problem with ads generally is that it’s really hard to target you.”The benefit of small guests versus big guests, how to get other big names on your podcasts, and how to engage with their content.Investing in a course or digital product, how Nate looks for guests on his podcast, what formula works for him and how he keeps in touch with his guests.The importance of listening to podcasts before asking questions, why burnout happens when people start under-delivering, and talking regularly to healthcare entrepreneurs helps: “Mentorship is an investment and it’s worth it.” Hack: You can't ask your guest for a review. They already gave you their time. That’s valuable no matter who your guest is. Don't bother asking them to post anything as well. Allow them to do whatever they want with the podcast you helped them create.- Rich Cardona Reach out to Rich Cardona:Socials:Linkedin: https://www.linkedin.com/in/richcardona/Instagram: @richcardona_YouTube: @RichCardonaTwitter: @richcardona_Website: www.richcardonamedia.com Reach out to Me:Socials:Instagram: @thepodcast_docFacebook: www.facebook.com/nate.navas